MTO EDU Social Media Mastermind Course
Join our interactive learning community!
This complete course is everything entrepreneurs, business owners and marketers need to know to use social media to build your brand, connect with your target audience and drive a steady stream of traffic, leads & sales.
This program will give you a step-by-step path to social media success, even if you're not a digital expert!
The course will give you the tools and expertise to:
Create a stand-out brand presence that delivers the credibility and authority necessary to increase customer engagement and sales in an increasingly competitive marketplace.
Grow your community of customers and inspire evangelism for your products and services (locally, nationally and globally).
Ensure every piece of content earns you the likes, comments & shares that drive digital word-of-mouth marketing (the #1 influencer of online and in-store purchase decisions).
Create promotions, campaigns and social advertising that harness the power of social media and digital marketing to drive online and retail sales.
Turnkey management, tactics and other tools you need to streamline your social media and digital marketing programs.
Included in this course:
- Eight modules comprised of 42 lessons and exercises, all self-directed and available 24/7 (first module available immediately with new modules released every three weeks).
- Interactive worksheets, tools and checklists developed by our team of experts and tested across hundreds of clients and marketers.
- New bonus content released bi-weekly including access to guest senior social-digital professional mentors.
- Weekly "Power Hour" Q& A group conference video calls with our social media and digital marketing experts.
- Peer-to-peer networking and support from other business owners
- Access to our private Facebook group for daily mentoring and support
Module One: The Social Media Mindset
- The Future of Social Media
- Getting The Social Mindset: The Social Personality
- Exercise: The Social Vision For Your Organization
Module Two: The Social Brand
- Why Social Identity Is Important To Your Success
- How To Create Your Social Brand
- Exercise: Create Your Social Brand Identity
- Module Three: Creating Connection & Community
Module Three: How To Connect With Your Community, Starting With Customers
- Exercise: The Emotigraphic Profile
- The New Science Of Customer Emotions
- Module Four: Creating Content That Gets Traction
Module Four: How To Create Content Categories
- Content Brainstorm Ideas PDF
- How To Create Your Content Calendar
- Content Calendar Tool
- The Nitty-Gritty Of Great Content Production
- Content Distribution
Module Five: Social Channel Management Best Practices
- The Ultimate Facebook Checklist
- The Ultimate Twitter Checklist
- The Ultimate LinkedIn Checklist
- The Ultimate Instagram Checklist
- The Ultimate Pinterest Checklist
Module Six: Deep-dive Into Facebook Ads
- Finding Your Customers With Facebook Ads
- Tapping Into Audience Insights & Customer Audiences
- Creating A Great Facebook Ad
- Setting up and Using Power Editor
- Tips & Tricks Of The Masters
Module Seven: Social Marketing Campaigns
- 7 Steps to Social Campaign Success
- Social Campaign Planning Tool
- Social Media Campaign Giveaway Rules & Requirements
Module Eight: Social Sales Funnel
- Create Your Social Sales Funnel for a steady stream of traffic, leads & sales
On completion of the course, you will have:
- The tools and expertise to grow your business with a 21st century marketing strategy
- Ability and agility to capitalize on new opportunities and launch new products and promotions successfully
- Satisfaction knowing that your digital marketing efforts are effective and an efficient way to grow your business