MTO EDU Social Media Mastermind Course

Join our interactive learning community! 
New Mastermind groups start every Wednesday;  upon purchase, you will be invited to your on-boarding kick-off meeting with Team MTO.

About the Mastermind course:

This complete course is everything entrepreneurs, business owners, and marketers need to know to use social media to build your brand, connect with your target audience and drive a steady stream of traffic, leads & sales.

This program will give you a step-by-step path to social media success, even if you're not a digital expert!

The course will give you the tools and expertise to:

  • Create a stand-out brand presence that delivers the credibility and authority necessary to increase customer engagement and sales in an increasingly competitive marketplace.

  • Grow your community of customers and inspire evangelism for your products and services (locally, nationally and globally).

  • Ensure every piece of content earns you the likes, comments & shares that drive digital word-of-mouth marketing (the #1 influencer of online and in-store purchase decisions).

  • Create promotions, campaigns and social advertising that harness the power of social media and digital marketing to drive online and retail sales.

  • Turnkey management, tactics and other tools you need to streamline your social media and digital marketing programs.

Included in this course:

  • Eight modules comprised of 42 lessons and exercises, all self-directed and available 24/7 (first module available immediately with new modules released every three weeks).
  • Interactive worksheets, tools and checklists developed by our team of experts and tested across hundreds of clients and marketers.
  • New bonus content released bi-weekly including access to guest senior social-digital professional mentors.
  • Weekly "Power Hour" Q& A group conference video calls with our social media and digital marketing experts.
  • Peer-to-peer networking and support from other business owners 
  • Access to our private Facebook group for daily mentoring and support

Course outline:

Module One: The Social Media Mindset

  • The Social System
  • The State & Future of Social Media
  • The Social Mindset: The Social Personality
  • The Social Media Vision Board

Module Two: The Social Identity

  • Why Social Identity Is Important To Your Success
  • How To Create Your Social Identity

Module Three: Community Activation

  • The New Science Of Customer Emotions
  • How To Create Your Emotigraphic Profile

Module Four: Content Marketing

  • Content Brainstorm Ideas
  • How To Create Your Content Categories
  • How To Create Your Content Calendar
  • The Nitty-Gritty Of Great Content Production
  • Content Distribution

Module Five: Social Channel Management Best Practices

  • The Ultimate Facebook Checklist
  • The Ultimate Twitter Checklist
  • The Ultimate LinkedIn Checklist
  • The Ultimate Instagram Checklist
  • The Ultimate Pinterest Checklist

Module Six: Facebook Advertising

  • Finding Your Customers With Facebook Ads
  • Tapping Into Audience Insights & Customer Audiences
  • Creating A Great Facebook Ad
  • Setting up and Using Power Editor
  • Tips & Tricks Of The Masters

Module Seven: Social Marketing Campaigns

  • The Social Marketer’s Secret Weapon
  • Social Campaign Planning Too
  • 7 Steps to Social Campaign Success
  • Social Media Campaign Giveaway Rules & Requirements

Module Eight: Social Sales Funnel

  • The Social Sales Funnel
  • Create Your Social Sales Funnel for a steady stream of traffic, leads & sales

On completion of the course, you will have:

  • The tools and expertise to grow your business with a 21st century marketing strategy
  • Ability and agility to capitalize on new opportunities and launch new products and promotions successfully
  • Satisfaction knowing that your digital marketing efforts are effective and an efficient way to grow your business 

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